Must read! :- "Black Friday is an utter deception"_Peter Ruis

Jigsaw chief executive Peter Ruis called it "a complete and utter deception". He said: "In fashion over 50% to 60% of Black Friday purchases are returned. It stays in the supply chain two or three weeks, churns around and everyone's lost the chance to sell it, and it just goes straight into the sale at 50% to 60% off. "It's a double whammy: loss of profit, loss of margin, and that product just sitting around in supply chains." However, Mike France, co-founder of Christopher Ward, a premium watch retailer, wrote in the Retail Gazette, said: "Breaking ranks with the phenomenon in isolation is both risky and potentially dangerous to a brand - as Asda found out to its detriment last year. "The reality is that swimming against such a forceful current will see you miss out on what has become the new peak."

Source:BBC